Advantages and disadvantages of e-commerce website

Advantages of E-commerce website

There are various benefits which include the speed of access, wide range and availability of goods and services for the consumer, around-the-clock availability, international reach, and easy accessibility to buy and sell goods, information, and services.

1. Availability

Aside from the maintenance period, e-commerce sites are available 24X7, which allows the customer to browse and shop at any time. Here e-commerce store has an advantage on Brick-and-mortar businesses which run for a fixed number of hours and even close on certain days.

2. Speed of access 

While store owners in a physical store can be slowed by handling crowd at the same time, on the other hand, e-commerce store's site runs quickly and handle crowd very easily, which is resolved by bandwidth and compute considerations on both e-commerce site and consumer device. Shopping carts and product pages load quickly in just a few seconds or less.

3. Easy accessibility

Customers purchasing from a physical store may have a tough time determining which category a particular product is in. In e-commerce, customers can browse use the site search filter and product category pages to find the required product they need.

4. Wide availability 

E-commerce sites have countless products in their store with thousands of varieties, on the other hand, physical stores are restricted to few varieties as they have less amount of storing according to their store. E-commerce stores have warehouses where they store their products and then ship according to the order placed by the customer. This causes likely for a customer to get a product real quick from an e-commerce store than from a physical store.

5. International reach

Brick-and-mortar businesses can sell their products to someone who physically visits their store. With the help of e-commerce, you can sell to any customer across the web globally. E-commerce can extend business throughout the globe internationally.

6. Personalization and product recommendations

E-commerce sites can track the browse, search, and purchase history of visitors which helps them to collect the data of the visitor. They can use the data which they collected to present useful and personalized product recommendations and obtain insights that are valuable about markets. For example, as Amazon product page displays "Frequently brought product" and also helps in category wise with their "Amazon's Choice" tag.

7. Lower cost

E-commerce businesses have an advantage in the costing of the product as they can avoid the cost associated with the physical stores, inventory, cashiers, and rent of the store although they may include shipping and warehouse costs.

Disadvantages of E-commerce website

Some of the disadvantages of an e-commerce website include consumers not being able to see or touch a product before buy, limited customer service and wait time for the product shipping.

1. Limited customer service

If any customer has an issue or question to ask in a physical store, he or she can resolve it with the cashier, clerk, or store manager. In an e-commerce store, customer service is feasibly limited. The e-commerce site may be able to provide support during certain working hours of the day in which customers can resolve the issue on the virtual platform of the website by messaging or a call to customer care of the website.

2. Not being able to touch or see

Images of product in the product details given can give you some good information about the product but restricts the customer to experience it directly, such as checking the quality of the clothes you are buying, the picture quality of the television, the sound of the speakers. E-commerce can also lead a consumer to get products that can differ from the customer's expectations, which leads to returns of a product back to the store.

3. Wait time

If a customer is purchasing a product from a physical store he or she pays for the product and gets the product and goes home with it. In e-commerce, there is a wait time for the product to be delivered to the customer's address given by the customer during purchasing the product online. So during this period customer has to wait for the product to be shipped to their house.

4. Security

Skilled hackers can code authentic-looking websites that sell known products to the customer. Hackers simply collect customers' credit card information or send imitation or forfeit versions of products to the customers. Legalized e-commerce sites also carry risks, especially when customers store their credit card information with the details to make future purchases easy. If a retailer's site is hacked, hackers may get the customer's credit card information.

UIPRO CORPORATION PVT. LTD. Is a company which provides its outstanding services in the field of E-commerce Development with advanced security, here are the company’s details:

Company Address: 118/E, Boring Rd, Sri Krishna Puri, Patna, Bihar 800001

Company URL: https://www.uiprocorp.com

Email: info@uiprocorp.com

Phone: 0612 7966475